Lead Generation & Commerce, Orchestrated
Turn signals into customers.
Web Conductors connects businesses with people, and connects the systems that sell to them: campaigns that find new customers, storefronts and counters that take the order, automation that carries the rest.
Move the pointer through the signals. Scroll to gather them.
The human moment
Every lead, and every sale, starts with a person.
Someone searched. Someone clicked. Someone called. Someone walked in. Someone checked out. Your job is to be there. Our job is to make that happen more often.
Turning clicks into clients, browsers into buyers, and chaos into clarity. Digital planning, marketing, commerce and automation for service businesses and retailers: strategy, ads, landing pages, video, Shopify and in-store systems, and instant follow-up, run as one system through our WC3 platform.
Old way, conducted way
Two ways to run the same demand.
Leave behind the old methods of running ads, chasing leads and patching together tills, catalogues and spreadsheets. The conducted way books appointments and closes sales, in person and online, and every step is measured.
The old way
Chasing leads, patching systems
- Boosted posts and blasted flyers, spend with no idea what it returned
- Missed calls go to voicemail, and the caller phones your competitor
- Follow-up "when things slow down", a day later, if ever
- Leads in a notebook, and stock counts that never match the website
The conducted way
Booking jobs and closing sales
- Targeted campaigns, including shopping ads that put your product first
- Instant, automatic follow-up by text and email, seconds, not days
- Every lead, order and customer tracked in one system
- One product catalogue behind the counter, the website and the trade-show table
The system
Getting found and getting paid is one orchestration problem.
Traffic is only useful when the rest of the journey is connected, from the first search to the appointment, the checkout and the reorder.
1
Attention
Search
Social
Video
Paid Media
2
Interest
Websites
Landing Pages
Calls
Forms
3
Conversation
SMS
Email
AI
Human
4
Opportunity
Appointment
Quote
Cart
Follow-up
5
Customer
Sale
Retention
Reorder
Measurement
Two routes, one system.
Some clients need a full calendar. Some need a store that sells everywhere at once. Most need both. The same orchestration runs either route, which is why we run the whole thing, not one piece of it.
1
Lead generation
- Google Ads / SEM
- Social advertising
- Landing pages
- Video and creative
- Instant follow-up
2
Commerce
- Shopify builds
- Point of sale and hardware
- Inventory and catalogue
- Mobile and trade-show selling
- Shopping campaigns
3
Brand and marketing strategy
- Market research
- Competitor analysis
- Positioning
- Brand identity
- Logo and visual design
4
Websites and content
- Custom websites
- Product pages
- Photography and editing
- Copywriting
- Conversion optimization
5
Automation, WC3
- CRM and pipeline
- Missed-call text-back
- Email/SMS sequences
- Order and customer sync
- Lead management
6
Data and reporting
- Analytics setup
- Product data enrichment
- Live dashboards
- Campaign reporting
- ROI tracking
What clients say
Top-rated in Barrie, year after year.
★★★★★
4.7
average over 70 Google ratings, with 40+ five-star reviews, as of September 2026
Google Partners and government-approved digital advisors, working with trades, retailers, clinics, and professional services since 2015.
"Our sales and customer service systems were fragmented and time-consuming. Since implementing WC3 we track leads, follow up, and handle support in one place. We close deals faster and response times improved dramatically."
Google review, service business owner
"They designed, built and launched our digital strategy and led us through the process with thorough, practical advice. Highly recommend."
Google review, retail business owner
Past and present engagements
- City of Barrie
- Castle Building Centres
- Cantrex Nationwide
- Landscape Ontario
- IDA
- RE/MAX Chay
- Sudbury Credit Union
- Softub Canada
- Canadian Home Builders' Association
Pedigree
We were digital before digital was obvious.
2000s
Before Web ConductorsYears spent helping SMBs adopt technology, reach customers and modernize how they sell.
2015
Web Conductors is formedTwo complementary businesses become one digital growth company.
2019
Industry recognitionNamed by CIOReview among its 10 Most Promising Google Marketing Consulting / Services Companies.
2020
Top-rated in BarrieRated among the three best advertising agencies in Barrie, year after year, since 2020.
130+
Projects completed with fundingHands-on strategy and implementation across a wide range of Canadian SMBs, as approved advisors under Canada's national digital adoption initiative from 2022 to 2024.
Now
The tools changed. The mission didn’t.Connect businesses with people, and remove the friction in between.
Zak and Ron on twenty years of small business, and why Web Conductors exists. About seventeen minutes, plays on tap.
In twenty years working with small and mid-sized businesses across North America, we noticed one common thread: families creating opportunities, for themselves, their employees, their clients. That's the trait we admire and emulate.
When we merged our two companies in 2015 to form Web Conductors, our commitment was to enrich the lives of everyone we come into contact with, starting with each other's.
Zak
Co-founder
Since 2015 we've helped businesses rise, thrive, and dominate, from boots-on-the-ground trades to professional services. As Google Partners and government-approved digital advisors, we don't dabble in the digital space. We run it: planned, signalled, measured.
Ron Squires
Co-founder and Managing Partner
Human × machine
Use each for what it does best.
Human
- Strategy
- Taste
- Judgment
- Relationships
- Creativity
- Trust
Machine
- Speed
- Memory
- Follow-up
- Routing
- Attribution
- Repetition
