We love to include video in our campaigns because it is simply the most powerful digital marketing tool available. It’s the most persuasive media and search engines (Google) love it.
Seeing a person allows us to connect on a human level. It is the foundation on which we begin to build trust. Video enables you to be more connected with the viewer, which allows you to strengthen your message with eye “contact” and phrasing that helps communicate your intention. Because they can see you, and share your emotions they begin to form a relationship with you.